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Legalize LA
Legalize LA was an activist campaign promoting amnesty for illegal immigrants, propagated through billboards, protests, clothing, advertisements, educational pamphlets, and grass roots support, underwritten by American Apparel.〔(American Apparel Scoops the Candidates on Immigration ) Suman Raghunathan. January 18th. 2008〕〔 Originating locally in Downtown Los Angeles, the company took the campaign national in early 2008.〔
== Campaign==
Legalize LA was billed as an education and media advertising campaign.〔 According to Dov Charney, Legalize LA was an open alternative to private lobbying.〔 Charney also stated that the cause is part of the core of the company.〔(American Apparel takes a stand on immigration reform, Good for Business? ) Blogging Stocks.〕 Choosing to advertise social causes not directly related to the fashion company's product has drawn comparisons to campaigns done by advertisers like United Colors of Benetton and Nike.〔
American Apparel released a line of T-shirts featuring the words "Legalize LA" that were sold in its retail locations. The company donates the proceeds of the shirts to Los Angeles-based immigration rights groups. Legalize LA participated in the May Day protests in 2008.〔(Small in Numbers Large in Color ) BlogDowntown. May 1st, 2008〕 American Apparel employees were given the day off work to participate.
The company also maintains a Legalize LA portion of their website that features news articles relating to immigration reform, the brand and information on the history of the issue.〔(Legalize LA subpage )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Legalize LA」の詳細全文を読む
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